Monthly Archives: April 2005

Q1 Reading

I read 29 books in Q1 of 2005. I have broken SOME of them down into Must-Reads and Good Reads. Amazon links and the full list appears, as always, on the left side of my blog.

Must Reads:

1. Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity – by Larry Lessig – Essential to understanding rights management around new media.

2. Soros: The Life and Times of a Messianic Billionaire – by Michael T. Kaufman – Excellent biography of the most influential private citizen in the world.

3. The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations – by James Surowiecki – Oodles of anecdotes, especially around behavioral economics, that are actionable and interesting.

4. Mind Wide Open: Your Brain and the Neuroscience of Everyday Life – by Steven Johnson – The best practical explanation of neuroscience and neurofeedback that I’ve read.

5. Dress Your Family in Corduroy and Denim – by David Sedaris – Makes the utterly mundane hilarious and witty.

Good Reads:

1. A Conflict of Visions: Ideological Origins of Political Struggles by Thomas Sowell

2. The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures – by Frans Johansson – Interesting ideas about the emergence of great insights.

3. Joel on Software – by Joel Spolsky – Some great essays on software development.

4. The Cheating Culture: Why More Americans Are Doing Wrong to Get Ahead – by David Callahan – Read the first 150 pages and don’t prepare to receive a cookie cutter solution to America’s serious integrity problem.

5. Hard News : The Scandals at The New York Times and Their Meaning for American Media – by Seth Mnookin – for journalism junkies only.

6. The Accidental Asian : Notes of a Native Speaker – by Eric Liu – Explores the blurring of the color lines. What does it mean, exactly, to be “Asian-American”?

7. The Four Steps to the Epiphany: Strategies for Products That Win – by Steven Blank – An excellent exploration of the customer development process.

8. Never Eat Alone : And Other Secrets to Success, One Relationship at a Time – by Keith Ferrazzi – Some nice networking tips.

9. Race Matters – by Cornel West – Highly academic look at African American race relations in America.

Spring Break College Trip: Notes and Photos

I’m exhausted. Over the past five days I visited eight colleges, spent time in four time zones, and logged upwards of 500 miles in a rental car. This post summarizes my visits to NYU, Sarah Lawrence, Cornell, University of Rochester, University of Chicago, Northwestern, Carlton, and Macalaster. Photos from the trip are here – if you click through each one there is a descriptive title.

After losing four hours to daylight savings and time zone change on Sunday, Monday morning was rise and shine for New York University. Overall, the best part about NYU is its intense urban feel which I like. NYU has tens of thousands of undergrads and various special colleges and you have to apply to ONE of them. In particular, the Stern School of Business and the Gallatin School of Individualized Study (create your own major by picking classes from any of the colleges) appeal to me.

Next was Sarah Lawrence College. Sarah Lawrence is very unique in that they are all about individualized attention. Super small classes, one on one conferences with professors, and the like. Unfortunately, its artsy, alternative culture didn’t jibe with me, and it’s off my list.

The next morning (after a long drive) it was a tour and meetings at Cornell University in Ithaca, NY. It was splendidly beautiful (an anomaly given the time of the year). Impressive tour and impressive campus reps. They also have a cool entrepreneurship program. Cornell seems like an amazing place – I want to explore it more in the coming months.

The University of Rochester in Rochester, NY was next and this made a positive impression on me. Beautiful campus, laid back, smart kids, and wide latitude in academic choices. Unfortunately the timing didn’t work out for a tour it’s a place that interests me. Plus only 5 minutes from an airport!

After flying to Chicago that night, the next morning the University of Chicago was the focus of attention. It was one of the most academic places I’ve been to. Everyone is brilliant and incredibly focused on their studies. Do the kids have life balance and a social life? That’s a question for me – but other than that, a strong school for sure.

Northwestern University (in Evanston, IL) has a different feel. It too is an amazingly rigorous academic school but the kids seem more mainstream. This tour was the most crowded, a testament to its popularity. Northwestern has the famous journalism college which is highly selective. Nice school.

After a 7 hour drive, I was in Minnesota for the first time in my life to check out Carlton College. Carlton is a nationally-renowned liberal arts college with a secluded, beautiful campus. It’s definitely the type of place where you could settle in and study for four years without distractions.

After Carlton I had lunch with my friend Steve Clift a public speaker, researcher, and online strategist focused on e-democracy and e-government.

Macalaster College is right in the heart of St. Paul, MN and had a little more alternative feel. Another great academic school with a Jamba Juice and Wells Fargo right across the street! Seth Levine from Mobius VC had prepped me on what a Macalaster education is all about and it fit that billing. I left with a positive impression of a collegial, smart community.

This trip was largely prospective – that is, one to evaluate schools that I could likely get in to and those that would be a stretch, big schools and small schools, rural and urban, etc. All schools except Sarah Lawrence stay on my list. There still are Boston area, Pacific Northwest, and LA schools to check out.

My main takeaway from this trip is that all these schools have amazing campuses, thick course catalogs, and a bright student population. It’s all about the personal fit.

Friends of Ben: Seth Godin

Network: Ben Casnocha > Blogging/Email > Seth Godin

Google: Seth Godin

In between visiting NYU and Sarah Lawrence (more on my college trip soon) I raced up to visit Seth Godin in Irvington, NY. It was my first time meeting Seth but I’ve been inside his brain for a few years now through consuming his books and blog. When I knew I was going to be near his town I dropped him an email explaining my background and mutual interests. He agreed for a quick cup of tea and I was thrilled.

Interacting with him in-person on business/marketing issues and life/college issues was incredibly illuminating. He has an appealing style of offering blunt advice and feedback in a constructive, level-headed way.

On the college process, Seth (who was once a professor at NYU and PACE) threw out this scenario: what if I was to take all the money my parents would spend on a formal college education (at a private college, this would be in the hundreds of thousands) and spend a year in Banglore, a year in China, and two years rolling up my sleeves in a company. What kind of education would that provide and would it be superior to the conventional college ed?

I hope to get to know Seth better in the coming months and years. In the meantime, thanks Seth, for a stimulating conversation.

Friends of Ben: Jonathan Miller

Network: Ben Casnocha > University High School > Max Shapiro > Keiretsu Forum > Jonathan Miller

Google: Jonathan Miller + Truereq

I’ve been slacking off on my Friends of Ben series where I profile interesting people I know (so far I’ve profiled two VCs, a CEO of a software company, and a young entrepreneur). So after having coffee with Jonathan Miller this morning I resolved to update this portion of my blog.

Jonathan is an accomplished entrepreneur, technology executive, and angel investor. He was a member of the founding team at Flycast Communications, COO of the Fortunecity Network, Chief Community Officer and VP Product Dev at Peoplelink, and founder and board member of Truereq, a company delivering hosted product lifecycle management software. He also is a partner at LLM Partners where he does angel investments and consulting.

For me, life is like a candy store – I am easily interested in lots of different things. I get the same vibe from Jonathan. Be it product management, online communities, computer science, finance, or the World Series of Poker and Belgium chocolates, all of these pique Jonathan’s interest. He also considers himself a “Jew-Bu” (Jewish Buddhist).

Next week he’ll be moving to Shanghai three-quarters time. Why? With zillions of consumers and a growing dependence from American firms on Asian manufacturing/programming outfits, that’s where the opportunity is, of course. So hell – learn Mandarin and pick up and move to Shanghai! That’s what I call entrepreneurial zeal.

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Because of the move, he’s looking to get rid of clothes and books so I made off like a bandit, with 7-8 books and a couple sweet jackets. Here’s a pic of me sporting my new five-finger-discounted jacket. Thanks Jonathan!

Me v. Everybody – Hilarious Must Read

In a week I’m going to re-cap all the books I’ve read Jan-April because there have been some real winners. But last night I was laughing out loud so much reading Me v. Everybody: Absurd Contracts for an Absurd World that I couldn’t wait to blog it.

Calling this a “book” is a little bit of a stretch – it’s officially a paperback but each page is on thick paper that can be ripped out for everyday use as the need arises. There are numerous joke “contracts” to use on some of the most important parts of our lives – how to determine who controls the remote, when and how to keep the toilet seat down when it is used by both genders, how to screw over the guy sitting in front of you on a plane who decides it’s within his right to recline all the way back, and various other situations that can only be resolved through a thorough contract. It is all really funny and I reccomend it for anyone who likes to laugh (or as a gift to a lawyer-friend). Some excerpts from one of my favorite contracts:

Guidlines for Air Travel Beside Unknown Individual:

Hello. I understand that I have the “pleasure” of sitting beside you on this lovely flight. As you can tell from my strategic placement of this agreement upon your seat prior to your boarding, I have absolutely no desire to talk to you. I could certainly pretend to be engrossed in a novel as you attempt to cram your Honda-size backpack into the overhead compartment above us, endangering everyone within a twenty-foot radius. Or, in response to your pleasant inquires about whether I am headed home today, I could feign ignorance of the English language, shake my head, and cluck meaningless psuedo-Slavic syllables. But in the name of honesty and forthrightness, I have chosen to engage you directly and inform you that I do not wish to befriend you merely because some random accident of geopgraphy and ticketing has led us to be seated next to each other.

I am certain you are a remarkable person, with myriad delightful tales to tell and a thousand interesting life experiences from which I might learn Something Valuable. Also, I grieve for your Aunt Violet and that whole eye tag removal mess she went through last week in Minneapolis. But unfortunately, I am already overdrawn on my account at the bank of compassion and caring. My current relationship and the demands of my nuclear “family” have drained me of empathy or the ability to feign same.

I therefore think it best that we refrain from the chitchit that routinely results from long-distance travel, often leading to embarassing personal disclosures and revelations unlikely to be offered to anyone other than our therapists under any other set of circumstances.

Personal Space
Having paid [blank] for my ticket, I am enttiled to one armrest; one headrest; and one square foot of floor space at my feet. Should you dispute these claims I am willing to a) wrestle you in the curtained-off food service area at the back of the plane, b) submit to a process of binding arbitration at any time with the uniformed flight attendant of your choice. Should you be toting more than 200 pounds of carry-on luggage; nursing more than [blank] mewling infants’ or be in possession of colossal thights and/or oversize arm fat, I ask that you stow such exceess cargo in the overhead.

The light and air vent over your head shall belong exclusively to you, as mine to me. Put another way, I do not like it when you use my air nozzle to blow-dry your beard.

I could go on, but my hands are tired.