Oldies But Goodies From the Archives

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A handful of oldies but goodies from the archives:

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And thanks. Thanks for reading and commenting and emailing and helping me grow these past five years, and growing with me. I appreciate it more than you know. It’s a privilege, as Seth Godin has put it.

Inaugural Video Blog Post

I'm trying something new today: a video blog post. I recorded a five minute message and uploaded it to YouTube. Here's the link to the video on YouTube. I've also pasted it below though the embed version is less good because the width gets messed up. In it I talk about five upcoming blog posts I'm going to write / ideas I'm thinking about.

I'm doing this mainly to test the format of recording and uploading videos. Do you like this format? Should I do more? Quality seems ok though the colors faded a bit with my built-in camera.

Evisceration Quarterly

Aaron Swartz lists the blogs he wished existed, and includes this:

Evisceration Quarterly: A daily selection of the finest in insults, takedowns, and general argumentative evisceration. The motto: teaching you how to think by showing you how not to. And, to not be entirely negative, the occasional model of clarity. With special blogging consultant, Brad DeLong.

I agree this would be a hilarious and perhaps educational read. Someone should take up the task. We can't, for example, let gems from Lee Siegel fade into the abyss.

Passive vs. Active Questions

When seeking information from busy people via email the little things matter. Quick, minor tip: use a question mark if you’re asking a question. Compare the following cases:

Case A: Do you have any feedback for me on this point?

Case B: I would be interested in hearing your feedback on this point.

The question mark in A will yield a higher response than the passive Case B. Another example I learned when doing sales:

Case A: Will you be in town on Nov 5th for a meeting?

Case B: If you’re in town on Nov 5th, I would love to meet.

Again, I think the question mark yields a higher response. When I receive an email from someone I don’t know, I immediately search for the question mark.

Bottom Line: If you want a response, use question marks. Present active not passive questions!

Trusting Your Friends vs. “The Authority”

You’re trying to decide what computer to buy. Who do you ask for advice — your tech friend who knows your particular tastes or The Authority (CNet reviews for example)?

You’re trying to decide what restaurant to eat at. Who do you trust more — your friend who has historical insight into other restaurants you like or The Authority (Yelp.com aggregated reviews)?

You’re trying to decide what movie to watch. Do you ask your friend or check IMDB to tap the wisdom of crowds?

Many web 2.0 products hype the “social graph” — all the things you can do when you’re intimately connected to what your friends are doing, buying, recommending, etc. in real time.

When pondering the potential applications of these products, it’s often assumed that we will rely more and more on people who actually know us since we will be connected to them in a regular and comprehensive way. But I’m not so sure.

People are deferential to authority. We glorify experts. There’s no doubt that I want to hang out with my friends on the weekend rather than The Expert on Having a Good Time on the Weekend. But when it comes to buying a computer, or finding the best political commentary online, or any number of other transactional goals, I prefer to tap into a larger, anonymous sphere called The Google or the collected wisdom of qualified strangers.

Bottom Line: Just because the web can make us more connected with our friends this doesn’t mean we will necessarily want to rely on their personal opinions more.

[Related Post: Advice on Giving Advice. When you seek advice, should you consult the domain expert or someone who knows you best? Your mother may know you best but she may not know the industry you’re considering going in to.]