Performance Enhancing Drugs…For Your Mind

My dear friend and loyal reader Massimo from Switzerland asks:

In the local paper today there was an article about the abuse of pharmaceuticals for the purpose of performance improvement in exams and the learning period (especially to improve the short term memory).

They claim that 25% (!) of the college students in the US take "stimulating drugs"  or cognitive enhancers such as Ritalin or Modasomil.

Is the use of those brain boosters a topic among students and in the media? Will we have to undergo an anti-doping test after our exams in the future? What are your thoughts about it?

I believe that the use of cognitive enhancing drugs in schools is one of the most underreported stories. From talking to friends and from my own observations, virtually every competitive college campus in America has a lively black market for Ritalin and Adderall and other drugs which help you focus and memorize. As someone who has never used such drugs, I’m annoyed there isn’t more policing. Or at least more exploration of the ethics. There has been some chatter about the astonishing increases of high schoolers conveniently diagnosed with a learning disability right before taking the SAT — so as to secure extra time — but less about taking performance enhancing drugs when you don’t have a clinical need.

But it’s more complicated than it seems, this use of technology to gain an edge. For example, should students be able to use a laptop during a test to type out an essay? If so, does this give an unfair advantage to those who can type fast?

Anyway, the use of drugs to get an edge isn’t limited to the classroom. According to this L.A. Times article and others, it appears executives and other high stressed people are catching on the wonders of cog-boosting pharma. I feel more OK about adults doing this. Maybe it’s because the real world doesn’t claim to create a "level playing field" of competition, as schools do.

The bottom line for me is that as mental drugs become cheaper and more effective, and as certain neuroscience technology like fMRI trickle down to the rich and eventually the masses, we’re going to have a host of important ethics questions on our hands. To me, far more interesting questions than whether professional baseball or football players are taking steroids.

Heidi’s New Venture: SkinnySongs

A year ago I went for a walk with Heidi Roizen around her house in Atherton. I was gearing up to head out to Colorado to hang with her Mobius partners, and she was pondering her next career move. She had various new business ideas, all fairly eccentric. A few months later I was back at her house because she was helping me with some stuff involving my book. When I asked her if she’d pursued any of her ideas — or joined another venture capital firm or done something else — she said she hadn’t, but wanted to update me on her ideas over a workout. So we went down to her exercise room. I’ll never forget the image: she, in workout clothes; me, in nice clothes (by my casual standards) sweating through it all trying to keep up both my heart rate and the conversation.

Fast forward to December, 2007 and I now see why we were chatting while working out: Heidi has taken action on her idea and launched a new company called SkinnySongs which will produce great pump-up music for women who want to lose weight. Heidi has partnered with some of the leading figures in the music industry to create professional, good natured music to listen to while exercising. Check out this fantastic Forbes profile on Heidi and SkinnySongs. This could be a great Christmas gift for a woman friend who’s trying to lose weight. Available on Amazon.com (ignore the “only 1 left” message). It’ll be on iTunes by Dec 15.

I’ve learned a lot from Heidi over the past few years and respect her a great deal, which is why I asked her to contribute a “Brain Trust” essay to My Start-Up Life (it’s on page 11 for those following along at home). Succeed or fail financially, Heidi’s new venture is a wonderful example to entrepreneurs of someone who’s pursuing a genuine passion (music and exercise). You can feel the passion on the web site and in the songs. As the Forbes piece shows, it’s also a good example of an entrepreneur scratching her own itch to understand a market and problem — the bet is that others have the same itch and are willing to pay for it.

Congrats and good luck, Heidi!

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I love pump-up music. Here’s a list of the 10 Most Terrifyingly Inspirational 80’s Songs. I agree with their picks. Excerpt:

Nearly everything is unbelievably dangerous while listening to “Eye of the Tiger.” Here’s a little exercise that illustrates perfectly what this song is capable of. Think of the weakest, most pedestrian chore you can do, for example, doing laundry. Now play “Eye of the Tiger” in the background. If, by the end of that spin cycle you haven’t managed to somehow kill a grizzly bear with fabric sheets or make sweet love to every woman within 40 yards, then you need to see a coroner because you apparently died the night before.

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Harvard Business School did a case study about Heidi awhile back. Some Berkeley researchers recently presented the case study to students but changed “Heidi” to “Howard” to see how a gender difference would change one’s perceptions of her assertive style. Slate has a brief write-up halfway down the article.

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I worked with Heidi on the Heroes project of the National Center for Women and Information Technology. We sought out some of the most interesting and successful women doing work in IT. Lucy Sanders and Larry Nelson interviewed them as podcasts. Check them out here — loads of inspiration for any woman (or man) looking to have an impact in the field of computing.

Vassar’s Silly Tips for How to Improve Self-Esteem

Ah, if only I were a Vassar College student, I could have access to their wonderful mental health clinic, where I would discover self-esteem improving tips such as:

– Identify the people you feel intimidated by. Learn to be assertive with them.

– When you fail at something, say: "That’s okay. I’ll do better next time."

– When you’re feeling blue, say: "It’s okay. I will be alright."

– If your day was rough, relax in the evening or as soon as you can.

– When you try something new and don’t catch on right away, give yourself credit for trying.

How sweet! How original! How helpful!

If you want real tips for how to improve self-esteem, check out these useful thoughts.

How to Cope When You’re Stressed

A friend emailed me and told me she was really stressed but that she’d gotten some great advice from another friend, which she forwarded to me. It’s below and it’s great advice.

My point to her was, “Stop telling yourself you’re stressed.” Self-talk is really important. The more you tell yourself and others how stressed you are, the more stressed you become. I extend this theory to the common cold — when you tell people have a cold, the cold only persists.

Her friend’s full email:

We all have those days Mary. You need a day of rest or a half-day of rest and a lot of sleep. Take a deep breath.

Remember, when things start falling apart, don’t look at the big picture–pay attention to minute details. Get out of your head and into the world.

Look at your hands, are your nails trimmed, are your teeth brushed? What is the weather like today? What can you see new on your way to work? What is the person across from you on the train doing? When we are so caught up in our problems that we forget the rest of the world, then things really go bad. It’s the details that save you.

Breathe deep, feel the quality of that breath. Taste your food. Slow down.

When you have a minute, draw up a list of the three things you have to do today and the three things that you can accomplish the most quickly.Try and knock out the three must dos and if you you have time, the three easy and quick things. Don’t try to do more. You’ll catch up.

Quote of the Day – Americans and Their Burgers

“My opinion is that the media is the main supporter of healthy eating. We’re certainly not hearing it from our customers. And [surveys] show that while consumers say they want to eat healthier, what they actually want is a big juicy burger.”

Andrew Puzder, who is the CEO of CKE Restaurants, the parent company of Carl’s Jr. and Hardee’s.