What people remember, and relate to, quite simply, is other people. There are few truths in marketing more important than that.
That’s Tyler Cowen, as told to Kevin Gentry and included in his "Fundraising Tip of the Week" email. Kevin goes on to say that marketing your personality is key in business.
All good bloggers are able to in some way convey their personality through their blog. If your blog has no voice or personality, readers will flee. What makes blogs fun to read is that they’re personal and don’t pretend to be Objective (aka, the Voice of Death). Many people who have shown up to the blogosphere recently, particularly academics and journalists, write like they would in a newspaper. Usually doesn’t work.
Tyler is one of the best at conveying his personality through blogging.