Best Use of Book-Title Dropping

Thomas Friedman, author of World is Flat, is apparently starting an online venture where he will post video interviews with newsmakers such as Bill Gates. Every interview will start with the question, "When did you realize the world is flat?"

I love it.

(hat tip: Nick Owchar/LA Times)

1 comment on “Best Use of Book-Title Dropping
  • “people ready” done right. Microsoft and FM should take notes.

    Not exactly the same of course, but it is interesting that when given a personal face and a clear disclaimer of involvement, “conversational marketing” is much more palatable to the masses.

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