Seth Godin on Squidoo and Viral

Seth Godin has one of the best jobs, in my view: he thinks, writes about what he thinks, and then propagates those ideas.

Eric Enge has a worthwhile text interview with Seth which touches on the Squidoo phenomenon (it blows my mind how successful that site has become), viral marketing in general, Yahoo, Google, etc.

We tried to get out of the way of people’s ability to share. We tried to make it so that it’s very easy to set up, and it’s very easy to promote.

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