Book Reviews: The Ultimate Question and Financial Intelligence

Been behind on my reading because of travel and the rest of it. I recently finished two business books which both rocked. I don’t read many business books so when I do I endure them to a rigorous screening process.

1. The Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld — This really got me thinking in a new light about measuring and categorizing customer satisfaction.

The Ultimate Question is simple: "How likely is it that you would recommend this company to a friend or colleague?" Everything flows from there. I’d say more but instead check out Chris Yeh’s detailed notes on the book (which is why I bought it). You needn’t buy the book to get the point — just read the notes.

2. Financial Intelligence: A Manager’s Guide to Knowing What the Numbers Really Mean by Karen Berman and Joe Knight — Everything you wanted to know but were afraid to ask. Despite being geared toward a middle manager in a big organization, it still is packed with Finance 101 insights. The financial/accounting side of business is a big weakness, so elementary books like this help me out a lot. If you are a marketing / technology / products kind of entrepreneur, but realize that understanding the underpinning financial drivers of the business is critical (and you’re clueless like me), read this book.

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