Why Setting Goals Can Backfire

Two years ago I wrote a post titled Are you an ambitious person who isn't big on goals? where I proposed that 80% of ambitious people are goal-oriented and 20% of ambitious people are not. See the very intelligent comments to the post.

I'm in the 20%. I have few specific long term goals. I have no idea where I'll be in 10 years.

I'm not opposed to making long term goals and occasionally I do so, but I think there's an underexplored danger to them. When you hyper-focus on a long term goal or plan you become blind to new and random opportunities which may come up as you get older and acquire new experiences and as the world changes.

In a recent article in the Boston Globe titled Why Setting Goals Can Backfire Drake Bennett discusses this downside. He also notes the psychology research around people losing intrinsic motivation or enthusiasm for tasks when the tasks are tied to goals carrying a reward. (E.g. Earn a $100 bonus if you achieve the goal of boosting sales by 5%.)

Overall I support goal setting in many situations. But the "importance of goal setting" is like "never give up – persistence is everything": a widely-accepted business maxim that is more complicated than it appears and entails risks and traps if you're not careful.

(hat tip Tyler Cowen for link)

6 Responses to Why Setting Goals Can Backfire

  1. Cal says:

    Great topic. My take (as you know from our past debates on the issue) is that basically everyone who loves what they do, are highly valued and rewarded, and make a difference in the world, are remarkably good at something. Without exception, this takes a long-term focus…

  2. Ben Casnocha says:

    Right – the question is how specific and focused that long-term focus is….

  3. Cat says:

    Great discussion! The philosophy that I have followed is that you can’t plan your career, but you can prepare for it. The most interesting opportunities that I have had come along were ones that I never could have fathomed even six months before they emerged. However, I have done many things that prepared me to take advantage of those opportunities.

  4. Full ack. I don’t have long term goals either because I want to very open to what’s coming up along the way. And I see people missing opportunities left and right because of their zeal for their goals.
    But what I think is needed is a general understanding of where I want to go with my life, something like a purpose. I need this as a guideline to evaluate the opportunities that come along. Without it I will jump randomly at everything that presents itself to me.

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