How to Dodge a Difficult Question

Econ blogger Steve Waldman, who recently participated in a meeting with Treasury Department officials, takes note of the technique employed by officials to dodge difficult questions:

In response to a several difficult questions, one official enthused that what the interlocutor had brought up was an important concern, something he really cared about, but then quickly went on to assert that, in his judgment, it was unlikely to be the pivotal or most challenging problem. I thought this a very effective trick to sweep an issue aside, a kind of jujitsu by which the official would render very sharp comments harmless by moving with rather than fighting against the questioner. After this move, the only possible disagreement is a judgment call about which of many problems is most pressing, and whose judgment would be better than that of a senior official immersed daily in the practicalities of policy?

Clever. Agree that it's an important question, but not the most important question. Then turn to the more important question. Perhaps even present the "more important" question back to the audience for their oh-so-valued feedback.

He then goes on to note how the Treasury officials employed the oldest trick in the book: flattery.

Twice Treasury officials commented on how uncommon a group we were, how we asked particularly pointed questions or were unusually bright. To borrow a cliché, I'll bet they say that to all the groups. One official made use of an expletive early in his discussion, which had the effect of making us feel like insiders, like this was not the sort of canned, guarded conversation one might see on CNN. The same official was quick to address us by first name when responding to questions. That wasn't hard, since our names were in front of us, written on placards in large letters. But it was still effective. Being addressed so familiarly makes you feel important, like you are someone powerful people deem worth their while to know. Obviously, the reality distortion field wears off when you leave, once you think it over. But these guys are pretty good at what they do.

Flattery, false bonding, etc: Even if you know it's happening, it doesn't mean it's not effective.

How to Kill It: Passion and Patience

Gary Vaynerchuk delivered a highly entertaining 15 minute "keynote" at last year's Web 2.0 conference which is ostensibly about "how to build a personal brand" but is really about passion, hustle, grit, not making excuses, and wanting to win. His authenticity is what comes through most of all. He's all over the place, but it works. Embed:

(thanks to Rob Montz for sending)

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I'm teaching a free one hour class on entrepreneurship tomorrow (Wednesday) on Edufire. Only 15 spots left.

Obtaining Honest Feedback

Earlier this year I was lucky to participate in a group dinner with five accomplished, interesting people.

One guy at the table you’ve probably heard of — let’s call him Unaware Big Man — began dominating the dinner conversation. He kept bringing the conversation back to his own experiences. He made great points — he is an exceptionally smart person — so at first we all went along with him playing professor. But soon enough people wanted to hear from others.

Unaware Big Man didn’t get this. He did not possess, for example, the social awareness to notice the body language of someone “getting in line” to speak next. Halfway through the dinner, an older gentleman semi-forcefully interrupted Unaware Big Man: “I want to hear what John has to say,” pointing to John across the table. Unaware Big Man had no idea he was being asked to simmer it down; he let John speak for 30 seconds and then jumped in with a friendly rebuttal.

I was astonished to witness someone so successful be so oblivious to the social dynamics of the dinner.

Here’s the kicker: everyone knew what was going on but none of us gave him feedback afterwards. None of us knew him well enough to say, “Hey man, you really talked a lot at dinner — let’s hear what other people have to say next time.” That might seem like easy feedback to give, but not when it’s to a high status person. I have no vested interest in his personal growth, but I do have an interest in him not thinking ill of me. It’s possible he takes the feedback the wrong way, or takes personal offense. The potential upside vs. potential downside calculation doesn’t compel me to deliver honest feedback.

Here’s the second kicker, a more general point: I’m sure all of us at one point or another have been the Unaware Big Man or Woman. Undoubtedly there have been times when one or more other people I’ve interacted with, in their heads, thought: “Gosh, Ben is annoying right now.” And yet, they don’t give me the feedback. The feedback loop breaks down.

Obtaining honest feedback is hard. Some CEOs tell me it’s the hardest part of their job. Without feedback you can’t improve. But as you acquire more power and status, people sugarcoat and are reticent to volunteer constructive criticism.

Four thoughts on this topic jump to mind:

1. For feedback on specifics — such as your participation at a dinner or a piece of writing — I think you have to proactively ask for it. It still might not come, honestly anyways, but if you don’t ask it almost definitely will not come. The rub, of course, is that you don’t know what you don’t know. It didn’t cross Unaware Big Man’s mind to ask me for my feedback on his dinner participation. I suppose the solution is to solicit feedback even when you think you did a good job and to do so without seeming needy or insecure.

2. It’s harder to get feedback on more permanent personality traits or long-standing habits. My friends Maria and Colin have solicited this type of feedback via the Nohari and Johari exercises, but it’s awfully hard to ask someone to assess your character in the abstract. If you’re looking for this kind of what-do-you-think-of-me-as-a-person commentary, here’s an idea from a friend. Tell someone: “I’m having a hard time dating. Why do you think people are not that into me?” This will prompt a range of “ideas” about what might be unattractive about any and every aspect of your being.

3. When I ask people whether they get honest feedback, sometimes they say, “Of course I do. I always give people honest feedback, and they know this is the case — and so I have no problem receiving it in return.” Not only does this not logically follow, but these types of bull-in-china-shop people are exactly the personalities which intimidate potential feedback-givers. My theory: If you give blunt feedback, you are actually less likely to get blunt feedback in return. The law of reciprocity does not apply here.

4. Should we value feedback less when it comes from people who don’t know us than feedback that comes from people who do know us well? Intimacy to a person means you are more likely to be forthright but also more biased and invested in a relationship. Also, how much does anonymity increase honesty and is the tradeoff of not being able to contextualize feedback worth the honesty boost that comes from anonymity?

The Five Discovery Skills of Innovators

In a post on the HBS blog titled How Do Innovators Think?, a pair of professors who interviewed 3,000 creative executives riff on the five skills common to all:

The first skill is what we call "associating." It's a cognitive skill that allows creative people to make connections across seemingly unrelated questions, problems, or ideas.

The second skill is questioning — an ability to ask "what if", "why", and "why not" questions that challenge the status quo and open up the bigger picture.

The third is the ability to closely observe details, particularly the details of people's behavior.

Another skill is the ability to experiment — the people we studied are always trying on new experiences and exploring new worlds.

And finally, they are really good at networking with smart people who have little in common with them, but from whom they can learn.

Later, they talk about inquisitiveness and curiosity being paramount.

(thanks Zoelle Enger for sending)

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Elsewhere in the world of creativity, the always-interesting David Shenk interviews pianist Keith Jarrett who "emphasizes, paradoxically, how critical it is to clear his mind and set himself free from his own knowledge and habits." To unleash new creative bursts, Jarrett tries to not do what comes naturally on the keyboard.

Also, here's a piece on how falling in love can make you more creative. Thinking about love causes us to think more "globally."

The Meta-Data That Comes from Certain Interview Questions

In an expansive interview with Fortune displayed on 15 different "slides," Steve Jobs says this about interviewing potential employees:

How do I feel about this person? What are they like when they're challenged? Why are they here? I ask everybody that: 'Why are you here?' The answers themselves are not what you're looking for. It's the meta-data.

It's the meta-data. I like that. I once mused that asking the question, "Do you have self-confidence?" can be an effective interview question not for the answer that's given (everyone will say yes) but for the meta-data that comes with the candidate's answer: body language, tone, approach, etc.

Jobs also says in the interview that when it comes to choosing strategies, "We do no market research. We don't hire consultants."