Author Archives: Ben Casnocha

There are at least two ways to take measure of a book: by the critical response and by how it’s faring commercially.

To the content itself, we’ve been happy with the early reactions / reviews to The Start-Up of You. A few quick highlights:

• Barnes & Noble says, “This unconventional, refreshing approach enables workers to take charge of their own futures in rational ways.”
• Wade Roush at Xconomy says that the discussion of first, second, and third degree connections makes it “guaranteed you’ll come out with some new ideas for using LinkedIn.”
• The economist Arnold Kling says, “The book is not a commercial for Linked-in. Nowhere does it say, ‘Join Linked-in, and get connected to as many people as possible.’ On the contrary, they suggest only carefully circumscribed uses for weak ties. They make a stronger case for deeper relationships.” Arnold also comments on ABZ Planning.
• Los Angeles Times / Financial Times review: “…Ultimately it is the optimism of Silicon Valley that infuses this book: There is still hope for those striving to break into the charmed circle.”
• Kirkus says the “largely referential text overflows with relevant source material, guided ‘invest-in-yourself’ encouragement and sage industry-insider smarts.”
• NPR excerpts a good part of Chapter 1 about the new world of work.
• At Forbes.com, Seven Ways and Why To Treat Your Career Like a Startup. A good summation.

Folks like Mark Cuban, Sanjay Gupta, Arianna Huffington, Kevin Rose, and others have all been tweeting nice things about the book, too.

Commercially, we were thrilled that the book debuted at #1 on the New York Times bestseller list, and stood atop the Wall Street Journal non-fiction list in its first week as well. It’s nice to have brisk sales out of the gate; it’s in part a testament to the urgency of the moment for a book on this topic.

But there’s still plenty to do to get the book in front of all of those who could benefit from it. Thanks in advance for spreading the word, giving it as a gift to others, etc. And feel free to email me if you want to do a bulk order, set up an event, or explore other ideas.

Most of the talk about American national competitiveness takes place at a policy level: immigration reform, education, tax rates, manufacturing policy, etc. There’s plenty that can be done in Washington D.C. and in state capitols to improve the environment for innovation, entrepreneurship, and economic growth.

But one premise of the Start-Up of You is that as an individual professional you can’t rely on anyone else to train you or elevate you. Whatever programs or policies Washington implements — presuming they’re beneficial — won’t affect you for some time. You have to take control of your own career.

This isn’t to say there aren’t policy ideas that naturally extend from the book. It’s that the book’s primary message is about individual empowerment–about making yourself more competitive, even if your country as a whole may not be.

Of course, when people talk about the national competitiveness of a country, they’re really talking about the national competitiveness of each of its professionals, so the micro does become the macro over time.

Thomas Friedman of the New York Times recently did a Q&A with Reid and me that’s posted on Amazon.com. Here’s one part of the exchange:

Tom: Is China going to eat America’s lunch?

Reid and Ben: National competitiveness is really a reflection of the individual competitiveness of its citizens. The question for each American is, “Is a professional in China going to eat your lunch?” Some will be competitive, and some will not. And the distinction is not set in stone. Just look at Detroit. All of us need to have a plan for investing in ourselves every day.

You can find the whole thing over at Amazon.

#

Much more soon, but a few odds and ends in the meantime…

• Prefer audiobooks? You can get the audio CDs or Audible version. Although a voice actor reads the book, at the end of the recording there’s a special conversation between Reid and me discussing the project.
• UK people can buy the book here. Spanish, Italian, and Japanese coming soon, with other languages after that.
• Already read the book? Leave a comment on this post or email me if the book made you think differently or take action in your career. I’d love to feature your story.
• Making plans for South by Southwest in Austin, TX? Be sure to block off 11 AM – 12 PM on Saturday, March 10th, for our featured session at the Interactive festival.

View the official video trailer for the book:

The book ships today. Here’s the Amazon link. Here’s the B&N link.