My friend Cal Newport’s new book Deep Work: Rules for Focused Success in a Distracted World comes out on January 5, 2016, and I highly recommend it.
As Cal defines it, “Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time.” Deep work is a superpower in the modern economy, Cal argues, as fewer and fewer people possess the ability of going deep. Instead they get lost in a blur of social media and email and other infosnack addictions.
I’m sold on the diagnosis. Deep work — producing the sort of valuable accomplishments that only happen with hard focus over a long period of time — is critical in many industries. It’s an increasingly rare skill, which makes it all the more valuable in those environments that demand it.
Cal’s solution — the “what do you do about this?” section in the book — is bold. Plan your days diligently week-by-week. Go cold turkey on social media. Embrace boredom and train your mind to not require constant stimulation. Among other ideas.
Cal’s strategy benefits from at least two work patterns, which are not universal to all professionals. First, you know what you want to do and what your priorities are. Clarity around a personal mission drives structured work processes. Unfortunately, not everyone is so lucky. Second, you have a relatively structured, not-especially-externally-facing job in which pre-planning is possible, social media absence not detrimental (i.e. you don’t have a boss that insists upon it in order to talk to customers), and so on.
In my long review of The Age of the Infovore, I describe the advantages of a life filled with diverse, “distracting” information inputs, and push back a bit against claims that all distractions are bad distractions. To this end, I won’t be abandoning social media anytime soon.
That said, as social media has expanded deeper and deeper into our lives, I’ve become more and more concerned about my own ability to focus and do deep sea thinking for long periods of time. (How many times have I opened new browser tabs and gotten distracted while even writing this blog post? I’m too embarrassed to say.) What’s more, when I reflect on my accomplishments, I find myself deriving more satisfaction and pride from the things that took a long time to complete and are demonstrably “harder” than average to execute. Publishing books, for example, or building out teams inside organizations. So I find myself more and more drawn to Cal’s thinking. And, even if you don’t accept his prescription wholesale, there are various practical nuggets that anyone can and probably should adopt to be a more effective professional.
Over the years, Cal and I have talked about the thesis for Deep Work many times on walks, over drinks, and on phone calls. To see his thinking evolve and sharpen into this book — the latest in a series of winners — has been a real pleasure. I hope my 2016 involves more deep work.