What I’ve Been Reading

Books, books, books.

hardlanding1. Hard Landing: The Epic Contest for Power and Profits That Plunged Airlines Into Chaos. A rigorously researched account of the airline industry in the U.S., especially the aftermath of deregulation. Probably more detail than the casual reader will care to know, but any airline nuts will appreciate the blow-by-blow about United, Continental, Delta, Southwest, the extraordinary impact of computer scheduling technology, safety regulations, code sharing, car rental companies, and many other storylines. One sample nugget:

The self-destruction of Continental Airlines vividly revealed a principle as old as passenger flight itself: people will tolerate many sacrifices to fly, but they will not tolerate surprise. They may sit with their knees to their chest for a low fare, but they will not stand for a lost bag. They may spend all night in the boarding area waiting to clear a standby list, but they will display no patience for a 30-minute rain delay.

2. Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave by Adam Alter. Various pop psych experiments, with interesting nuggets on the power of names, colors, and culture. Entertaining throughout.

3. The Success Equation: Untangling Skill and Luck in Business, Sports, and Investing by Michael J. Mauboussin. Super important premise. I stopped reading halfway through — just lost interest.

4. Red Sparrow: A Novel by Jason Matthews. A totally addictive CIA thriller. The usual setup here for this genre, but with especially engrossing storylines, detail, and writing.

One Response to What I’ve Been Reading

  1. jocuri yoob says:

    I stopped reading halfway through — just lost interest.

    Reply

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