“What Would I Need to Believe For This to Be the Right Decision?”

Long time readers know I love easy-to-remember questions, litmus tests, proxies, rules of thumb that make navigating a complex and uncertain world a little bit easier.

Dan Shapero, a VP at LinkedIn, wrote a good post recently about a way to bring clarity to a decision making process.

If you’re faced with a choice of whether or not to do something, just ask yourself, “What would I need to believe for this to be the right decision?” This simple question is incredibly clarifying.

Here’s an example: I’m trying to decide whether or not to prioritize the development of a new product. In order for that to be a great idea, I would need to believe the following assertions:

1. We have the team capable of building the product

2. Customers will buy the product at an attractive price if we build it

3. We have the distribution to reach potential customers at a reasonable cost

4. None of our competitors can replicate this offering in the next 12 months

5. There are no higher priority development opportunities for the R&D team

Simple and powerful.

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