The Feel-Bad Effect from Not-So-Close Facebook Friends

My good friend Stan James writes about how social networks amplify the feel-bad-in-comparison effect when you see people raving about how glorious their lives are:

In my trips back to Colorado, I have been struck each time by the discord between people’s Facebook lives and what they say in private. On Facebook they have been on an amazing vacation to exotic beaches. In person they confess that the vacation was a desperate attempt to save a marriage. On Facebook they have been to gliteratee tech conferences. In person they confess they haven’t been able to sleep for months, and are on anti-anxiety medication from the stress of financial pressures on their company

What’s interesting is that this feel-bad Facebook effect seems to come from a distinct source: not-so-close Facebook friends.

In the case of true close friends, you know about all the crap that is going on in their lives. From deep interaction, you know the specific pains and doubt that lies behind the smiling profile picture…

Since TV was invented, critics have pointed out the dangers of watching the perfect people who seem to inhabit the screen. They are almost universally beautiful, live in interesting places, do intereseting work (if they work at all), are unfailingly witty, and never have to do any cleaning. They never even need to use the toilet. It cannot be pschologically healthy to compare yourself to these phantasms.

So it’s interesting that social networks have inadvertently created the same effect, but using an even more powerful source. Instead of actors in Hollywood, the characters are people that you know to be real and have actually met. The editing is done not by film school graduates, but by the people themselves.

In the end, my friend’s strategy seems to be the right one: don’t spend too much time purusing the lives of people who aren’t in your life. And spend more time learning about the uncut, unedited, off-line lives that your friends are actually living.

Very true when reading other people's public content. People tend not to share their warts in public forums. Keep that in mind if you feel shitty in comparison when reading about the apparent charmed life of a blogger you don't know well in real life.

Four years ago I wrote a somewhat similar post but from the perspective of a person who writes generally upbeat tweets and blog posts. When you know you are going to blog about an experience before you have the experience, you want it to be good so that you can write a positive post that's fun to write and read. It changes the actual experience to be more positive. After writing about the (positive) experience, it's in the historical record. When you read old posts to remember your past, you feel happy about all the positive experiences you accumulated and recorded. It's not just about whitewashing the past or selective memory (though this is part of it); there's an anticipatory effect of sharing the experience in a public forum that changes the actual experience for the better.


I just told a friend I was writing this post. She said, "This is a litmus test I use for how close I am with a friend. If s/he doesn't tell me anything bad about their life, I assume we're not very good friends."


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