“The Rules Have All Changed”

Today's paragraph of the day, on the tendency for self-appointed youth generational spokesmen to deploy flimsy old vs. new, "the rules have all changed" rhetoric:

You wanted EVIL, we want GOOD! You wanted A SHARP STICK IN THE EYE, we want HUGS. You wanted ALLIGATORS, we want PUPPIES! Nowhere in this protracted wankfest will you find a single idea—to the extent these shallow platitudes count as "ideas"—that couldn’t have been cribbed from a random issue of Utne Reader 15 years ago. Have you heard microfinance is really neat? No fooling! But wait, there’s more: Sometimes, companies try to sell you crap that won’t really make you happy. Also, for God’s sake, when you’re a 30-something MBA, adopting the pose of a spokesman for a new generation telling the "old people" how it is positively reeks of mid-life crisis.

That's from the smart and entertaining Julian Sanchez, criticizing guru Umair Haque and his manifesto of capitalism which Sanchez puts in this box: "Breathless announcements that the Past is Behind Us and we can Break the Tired Old Rules to create a future where Rising Tides Lift All Boats, if only we repeat the word 'authentic' enough times."

Yes, the word "authentic" is the new "paradigm."

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Here's Julian on "the perils of pop philosophy" and why you should be more uncertain.

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