“The Rules Have All Changed”

Today's paragraph of the day, on the tendency for self-appointed youth generational spokesmen to deploy flimsy old vs. new, "the rules have all changed" rhetoric:

You wanted EVIL, we want GOOD! You wanted A SHARP STICK IN THE EYE, we want HUGS. You wanted ALLIGATORS, we want PUPPIES! Nowhere in this protracted wankfest will you find a single idea—to the extent these shallow platitudes count as "ideas"—that couldn’t have been cribbed from a random issue of Utne Reader 15 years ago. Have you heard microfinance is really neat? No fooling! But wait, there’s more: Sometimes, companies try to sell you crap that won’t really make you happy. Also, for God’s sake, when you’re a 30-something MBA, adopting the pose of a spokesman for a new generation telling the "old people" how it is positively reeks of mid-life crisis.

That's from the smart and entertaining Julian Sanchez, criticizing guru Umair Haque and his manifesto of capitalism which Sanchez puts in this box: "Breathless announcements that the Past is Behind Us and we can Break the Tired Old Rules to create a future where Rising Tides Lift All Boats, if only we repeat the word 'authentic' enough times."

Yes, the word "authentic" is the new "paradigm."


Here's Julian on "the perils of pop philosophy" and why you should be more uncertain.

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