Help People Save Money/Time…Or Waste It

In tough economic times the conventional entrepreneurial wisdom is: “Start a business that unambiguously saves people money or time.”

True. But it might also be a good time to start a business that helps people (especially unemployed people) waste their newfound free time.

For example, I think it’s a great time to be in the online gaming space.

1 comment on “Help People Save Money/Time…Or Waste It
  • I agree – I run an online game and I do feel I am providing a useful service to my players, and that is even more true with the economic troubles some of them are facing.

    You could call it helping them “waste their time”, or, I think more accurately, giving them a way to escape reality for some time.

    It’s the same reason Hollywood tends to do well during recessions — real life is filled with a lot of bad news, so people look for escapism.

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