In March I did a post analyzing potential email closings (Best, Sincerely, Yours, etc). It seems like this obsession has hit the mainstream. The New York Times looks out how your email sign-off can send all kinds of emotional messages. I wouldn’t be surprised if this causes many people to opt-out of the madness and not sign their name at all, or simply preface their name with a hyphen.
Warmly,
Ben Casnocha
I doubt “Warmly” is business style, despite whatever the consultant quoted in the NYT article thinks…
To me, one of the freeing aspects of email writing is that you don’t have to use a closing at all. If it’s business-related, I sign my full name and include contact information below it.