I don’t know Guy Kawasaki. But I’d heard enough about him to add his new blog to my RSS reader right away. In the Valley Guy’s reputation as a VC is someone who’s off the wall, funny, and deadly wise. I saw him moderate a panel once (back when I was excited about going to panels) and he was disarmingly self-deprecating, a smart move.
Alas, his early days of blogging show that he hasn’t learned the lessons of other dead VC blogs like Allen Morgan of Mayfield or Robin Bordoli of Mobius. If Guy isn’t careful, he’ll follow some sure-fire practices that are bound to prompt him to give it up:
- Always give advice. There is plenty of entrepreneurial advice out there. We don’t need more "how-to’s."
- Corollary to #1: Wax advice in a Top 10 list. Spare us.
- Long posts. Guy said he spent 90 minutes on his Top Ten Lies of VC’s post. This is not sustainable. Besides, in blogland people don’t like reading long posts anyway.
Some suggested course corrections:
- Be personal.
- Be brief.
- Stop giving blatant advice. Tell stories, where lessons are implicit.
Note: Jeff Jarvis posted a similar observation this morning. I did a draft of this post earlier and am only now publishing it. Goes to show in blogland, every minute counts!