This is disturbing. It appears Barbie is "out" as a doll and in fact is so hated children routinely torture them. Why? Perhaps out of envy (Barbie is so perfect!), perhaps it reminds prepubecent girls of an adulthood they want to avoid. The researchers conclude that it really isn’t that bad. After all, the girls are just being imaginative in disposing an excessive commodity, like one crushes cans for recycling.
For some reason I wouldn’t place crushing cans for recycling in the same category as burning and torturing a barbie doll.
BARBIE, that plastic icon of girlhood fantasy play, is routinely tortured by children, research has found.
The methods of mutilation are varied and creative, ranging from scalping to decapitation, burning, breaking and even microwaving, according to academics from the University of Bath.
The findings were revealed as part of an in-depth look by psychologists and management academics into the role of brands among 7 to 11-year-old schoolchildren.