I laughed when I got an email last week from a marketing guy at Sports Illustrated magazine wanting to know how/why this blog was the #1 result for a Google search for “sports illustrated blog” (no quotes). I responded saying I had an insider deal with Google. Other than this post when I quoted some very funny excerpts from a Sports Illustrated issue, there should be no other reason why I come before the actual company itself.
Similarly, a woman from Scripps College came across my blog after a Google search for “college admissions blog.” Unfortunately, Scripps is a women’s college, but in our exchange I did encourage to start a blog with an “insider’s look” at the college admissions process.