A follow up to my post about Jeff Bezos requiring his executive team to write full narrative memos (instead of PowerPoint presentations) when presenting proposals or initiatives. Bezos said this in explaining the approach:
“Full sentences are harder to write,” he says. “They have verbs. The paragraphs have topic sentences. There is no way to write a six-page, narratively structured memo and not have clear thinking.”
As I wrote in my essay “Behind the Book,” the hard part about writing is not which words to use; rather, it’s in what order paragraphs should appear. The order of paragraphs holds the logic of the points being argued. And so most of “editing” involves re-ordering paragraphs and fleshing out transitions to and from paragraphs, rather than tweaking sentences.
You could argue the order of the bullet point slides in a PowerPoint deck forces a presenter to similarly consider logic and flow, but since you can orally compensate for rough spots, the standard for crisp thinking while building a PowerPoint deck is lower. Hence, Bezos insists on full narrative written prose–or at least that’s my guess as to why.
One of my favorite Joan Didion quotes is “I don’t know what I think until I try to write it down.” Writing is thinking. A lot of busy people say they wish they had more time to “think” — to be proactively thoughtful rather than reactive. But “thought time” is a hard thing to actually schedule, let alone measure. Writing, on the other hand, is something you can schedule to do and then evaluate and measure the output (e.g. 700 words a day or a blog post a week). When someone tells me they don’t do much writing anymore, I sometimes wonder, When do you think deep-ish thoughts? And how do you ever know how coherent your thoughts actually are?