…the history of strategy as a struggle between two definitions, strategy as positioning and strategy as organizational learning. The positioning school, led by Harvard’s Porter, sees strategy making as the choice of where you want to compete, in what industry and from what spot within that industry, and how—on price, with distinctive products, or by finding a niche. The organizational-learning school, by contrast, maintains that no company that’s already up and running can choose its strategy as if it had a blank slate. Almost gleeful in its derision of the positionists—at least its leading spokesman, McGill’s Henry Mintzberg is—the learning school also argues that virtually no strategy ever works as originally planned. The point, they say, is for the company to set off in one direction, learn from the response it gets from markets and competitors, and then adjust accordingly.
Get Infrequent Email Updates
- RT @MrJoshGreenberg: Is Trump "perfect"? Maybe not. Is he ready? No. Is he a rapist? Probably. Are we all going to die? Definitely. Where was I going with this., 7 hours ago
- On what it means to be a "major league investment manager" https://t.co/QKTZsrmIaE, 16 hours ago
- @CFair1 @rrhoover There's a story here: https://t.co/4pItXQpSND https://t.co/Z55AOoyKZe https://t.co/4c8RIhQvVp https://t.co/lLFUBK7WYW, Jan 17
Subscribe to BlogGet posts sent to you by email when they're published.