The 80 Percent Rule

Matt Blumberg, CEO of ReturnPath, writes a great business blog called OnlyOnce.

Yesterday he posted about The 80 Percent Rule (Not the 80/20 Rule).

I believe it was Ronald Reagan who said about the Republican Party that there are a lot of people in it with a lot of different views, but that as long he agreed 80% with someone, he was solidly "with them."

Matt applies this rule of thumb to raising money in the non-profit world when potential donors might object to a certain policy here or there:

The argument that "you’re never going to agree 100%…but are you at least at 80%?" seems to work well to persuade people to donate.

A great persuasion hack.

Altruism Via Laziness

My friend Andy continues his streak of amusing candor when he fesses up to the real reason behind his end-of-the-school-year altruism:

I don’t know what else to do with them and seemingly all of my classes are changing the textbook next semester, so I have decided to donate my textbooks to apparently needy people in Africa. While I suppose that they might need the books more than I do, my real reason for doing so is that I am too lazy to send them across the country to California. I would argue that more altruism stems from laziness than one would otherwise presume.

This is actually a perfectly self-interested cost/benefit analysis: dropping off the textbooks at the “Send Them to Africa” booth is far cheaper than figuring out a way to mail them 3,000 miles.

In an unrelated bit of humor, check out this Boston Globe article on a couple of retired cops taking down a rowdy passenger on a recent flight. One of the men struggled heroically to pin down the mentally ill disturbance, and yet his wife — who remained seated — was far more interested in her novel than the scene around her. She says:

“Bob’s been shot at. He’s been stabbed. He’s taken knives away. He knows how to handle those situations. I figured he would go up there and step on somebody’s neck, and that would be the end of it. I knew how that situation would end. I didn’t know how the book would end.”

Who Said Publishing Is Dead?

Otto Penzler has an amusing reflection in the New York Sun on last week’s Book Expo of America at the Javits Center. I was there, and sympathize with all his emotions. The sheer scale was astounding: a gazillion publishers, authors, agents, and most of all, books! Who said the publishing industry is dead?

Wandering around the convention center and chatting with people, I became aware of how much I’ve learned in just a few months. I am familiar with most imprints of most major publishers; I know how bestseller lists work, how Amazon processes orders, and how bookstores decide to stock books; I know how Barnes & Noble arranges books; I understand the author-agent-publisher relationship; I know a bunch of people in the book publicity world. And yet even with all this learning, I still feel like a newbie! The world of publishing is so vast and so complicated (and so messed up, in many ways).

All in all, though, it was pretty energizing to be in an environment with 30,000 people passionate about books and the business of delivering them to readers.

Here’s a photo of my co-author (on my new project) Tom Kuegler and our agent Lisa DiMona, and then a photo of Ron Hogan of Galleycat and me.

Dimonakuegler
Hogan

Book Short: Founders at Work

Jessica Livingston has compiled a vital archive of first person accounts by founders ruminating on how and why they started their companies in her book Founders at Work: Stories of Startups’ Early Days.

A good addition to any entrepreneur’s library. And guess what? Amazon is running a promotion all month. You can buy Founders at Work and My Start-Up Life together and save 5%. Visit the Amazon page for my book and click "Buy Together".

TechStars Gets Going in Colorado

One of the projects I worked on when I lived in Colorado during Q1 ’07 was TechStars, a start-up bootcamp to help incubate and launch new business ideas. It just got going! Ten outstanding teams of young entrepreneurs have moved to Boulder and are working hard at developing their concepts.

You can follow the progress at the TechStars Blog. David Cohen has posted a couple video updates of the progress, including this panel which talk about whether your idea needs to be brilliant on day one, how to consider customer feedback, and other useful topics.

I’ll be in Boulder from July 18 – 20 this summer. Among other things, I’m hosting the First Annual TechStars Ping-Pong Classic.

I look forward to meeting all the entrepreneurs this summer and battling it out on the ping pong table!