How I Think About Books

The question I might receive from readers more than any other has to do with books. Variations: “What books should I read? How and why do you read so many? How do you pick which books? Do you finish each book? Is it really worth it to spend so much time reading?”

I spend a subtantial amount of time thinking about books (in addition to actually reading them) because they are both my primary intellectual input and the largest slice of my “leisure time” pie. I am, at the moment, in a reading frenzy — as I read about the founding fathers, Ben Franklin, John Adams, etc, all of whom were humongous readers themselves, I wish I could put life on time-out, head to a deserted island, and plow through the 30 odd books stacked up on my shelf.

Below are answers to the most commonly asked questions I get on this topic:

How do you find time to read? Easy — the same way you find time for anything. Prioritize it.

Why books? Why reading? First, we all learn and input information differently. For me, visually reading words is effective. Second, notwithstanding my admiration for Jeff Jarvis‘ crusade to digitize journalism efforts, I disagree with him that a book is outdated in today’s link-enabled world. True, a book is not interactive. However, for topics that require more serious thinking, or topics for which a comprehensive overview is more efficient than several shorter articles, a book wins. It’s a wonderful learning tool for some, and winning in the 21st century has much to do, I would argue, with life-long learning. On the fiction side, the case for a book is less compelling, especially if you read fiction books for entertainment value alone. Since I enjoy language and words, I still derive suitable entertainment (and intellectual) value from fiction. Also, it is reading fiction when you are more apt to explore interior dimensions….

How do you choose what to read? I receive many personal recommendations and I read book review sections and book-bloggers. I also never hesitate to read a book that no one has recommend but looks interesting (and most everything looks interesting to me :-). My methodology for buying books is as follows: First, the book gets added to my Amazon.com Wishlist (currently 224 books). If it was personally recommended I note the recommender in the “Notes” field next to the book so I can thank the person after reading it. Then, every so often I buy batches of 10 books from my Amazon wishlist and they’re shipped.

Do you buy or rent from the library? I prefer to buy. I like to mark up books and then reference them in the future. I buy most books used from Amazon.

Where do you read? I always read for 20-30 minutes in bed before going to sleep. I read anytime I ride a stationary bike. I also read on planes and trains and occassionally I’ll sit on my couch and just read.

What do you think about speed reading? I don’t speed read. The more you read the faster you’ll read. I haven’t found it necessary to try to over-optimize my reading speed.

Do you underline or annotate while reading? Yes! I always read with a pen in hand. For non-fiction, I highlight and underline. For fiction, I highlight cool phrases or ideas. It’s amazing how focused you become when holding a pen.

Do you finish each book you pick up, or are you willing to not finish books? This is probably the most fiercely debated question among booksluts. I’m in the middle. I’ve put books down in the middle – I’ve stopped after 20 pages. But usually, once I lose faith in the book, I’ll flip pages and skim quickly till the end, just to be sure nothing golden pops up unexpectedly.

Out of every 10 books you read, how many are winners? Most. Probably 6 or 7 out of every 10 I read are winners because I employ a reasonable screening process. But remember if you never read a book you hate, it means you’re not taking enough risks with your selection. Just like in life, you gotta take chances!

Do you keep the books you read or sell them? I keep. They’re my toys.

What do you do after you read a book? I’ll usually briefly review them on my blog. Sometimes I’ll write a formal review. Sometimes I’ll write up detailed notes on the Business Outlines wiki.

I’m a businessperson. Should I read business books? Sure. But I read fewer business books than I do “other” books. The value of reading business books — and the value of reading anything, really — is not necessarily that the content will be insightful on its own, but that as you read you can reflect on what you’re reading and how it relates to you own life and business. We have so little quiet time in our connected world that reading can be a nice excuse to stop, think, and reflect.

Can you recommend books for me to read? I can, and I will, and I do, but I find the question a bit bizarre. It’s like asking, “What should I eat for dinner tonight?” It all depends on your taste.

What specific benefits do you gain from reading non-fiction books? I’ve said this repeatedly: if you spend $15 on a book and come away with one, solid, original idea that sticks, you got a helluva deal. Reading widely also makes you a better conversationalist. You become the guy who says, “Now, I read a book on this, and the author argued X.”

Do you read books just so you can say you’ve read them? I do think there’s some truth in the idea that people buy books just so they can see them on their bookshelf and feel smart.

Audiobooks? I listen to fiction on audiobook when I have long drives. The downside to audiobooks is you can’t take notes or underline.

I ran out of books to read on vacation! I learned the hard way, too. Now I will never travel anywhere without more books than I could possibly need. If you feel like you have to slow down while reading because you don’t have another, it ruins the experience. I have probably gone a little insane: I recently brought four, 400+ page unread books on a weekend trip during which I could only read for a few hours.

The Role of Evangelist For Web 2.0 Companies

How do web 2.0 / consumer web app-ish type companies generate buzz for their free product or service online? Online promotions? Email blasts? Pray to be TechCrunched?

I’ve seen an increasing number of companies do all this and one thing more: hire low-cost "evangelists" to sit at a computer all day and talk up their company’s free service.

Imagine if you had one person whose sole purpose in life was to personally reach out to potential users, surf blogs and message boards and comment favorably about the company’s service, and attend MeetUps and informal confabs. While this might seem like generic marketing or sales duties, in a web 2.0 word, it’s a different personality: it’s a single person with a friendly face do one-on-one marketing with influential bloggers or podcasters.

The economics aren’t necessarily obvious: Pay someone $30-40k a year to be an evangelist? How do you measure success? I don’t think you easily can. But it seems like many companies are at least giving it a try…with the hopes that with enough critical mass they, too, can reach the tipping point that Twitter seems to have hit at the South by Southwest Conference.

Sam Harris vs. Andrew Sullivan on Religion

Sam Harris, author of The End of Faith, and Andrew Sullivan, Atlantic editor and prolific blogger, duel online in this Beliefnet debate. Both are articulate and forceful. One’s a staunch atheist, the other is a "moderate" Christian (Harris believes moderates are perhaps more to blame than fundamentalists).

I printed out all 32 pages and read it slowly and carefully. It’s a great read for anyone interested in the Questions of Life such as, "Can religion and science co-exist? What to say to moderates? Could and should children be raised from a ‘clean glass’ totally devoid of religion?"

Private Spaces to Public Spaces: Coffeehouse > Garage

"The San Francisco coffeehouse is the new Palo Alto garage," declares Kevin Burton, 30, who runs his Internet startup Tailrank without renting offices. "It’s where all the innovation is happening." – San Francisco Chronicle article on "third places" become the new office.

Alex Soojung-Kim Pang from the Institute for the Future notes:

The shift from garages to cafes" isn’t really just about getting rid of offices, but instead reflects "a shift in preference away from [working in] spaces that are privately owned and isolated, to ones that are more public, that provide services, and offer the potential for fruitful random encounters and social interactions."

Hiring Philosophies: No False Positives vs. Hire Fast, Fire Fast

Dick "da wizard" Costolo, CEO of FeedBurner, has a great post up contrasting two schools of thought around hiring:

Briefly, the "No False Positives" school of hiring says that bad hires are worse than no hire because bad employees infect the company with all sorts of issues. Better to march on with nobody filling an important slot than to bring in a sub-par performer.

The hire fast, fire fast approach basically can be boiled down to "it’s really almost impossible to understand whether a person is going to be a killer A+ match before they start working with you day to day, so best to find somebody that seems close enough, and then remove them quickly if they don’t work out."

Dick offers some useful observations and concludes that the "Hire Fast, Fire Fast" approach only really works when hiring salespeople. For all other positions, it’s better to not hire than hire someone who might be bad.