I needed to touch up on my Photoshop skills so I said what the hell and did a custom header/masthead for my blog. Out with the old TypePad header and in with a new hip masthead. Out with the old upperbody picture on the homepage and in with two smaller pics in the masthead. The colors match up better too. I now have realized that my blog is no longer a little experiment; rather, it is my identity and homepage on the internet. It’s the number one result on a Google search for Ben Casnocha. Strangers will visit the blog and in 10 seconds come away with their first impression. Aesthetics in-person means a lot for first impressions and it’s just as important online.