When In Doubt, Start a Company in a Big and Growing Market

That’s what a friend told me recently, and it’s a great point. He said a big and growing market will support a million mistakes as you build your start-up.

It’s similar to what Jonathan Rosenberg said a few months ago: better to be a smaller slice of a big pie than a bigger slice of a small pie.

3 Responses to When In Doubt, Start a Company in a Big and Growing Market

  1. John says:

    Scott Shane gave similar advice in his book The Illusions of Entrepreneurship.

  2. Doug Groce says:

    Are there any particular resources you guys use to research how much a market is actually growing?? Just curious.

  3. JP Adams says:

    This remind me of a point Marc Andreessen makes about determining the most important driver of start-up scuccess: product, team, or market.

    He argues market.

    “In a great market — one with lots of real potential customers — the market pulls product out of the start-up.”

    A VC named Andy Raleff makes a similar point.

    When a great team meets a lousy market, market wins.
    When a lousy team meets a great market, market wins.
    When a great team meets a great market, something special happens.

    link to tinyurl.com

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