From Product Economy, to Service Economy, to Experience Economy

This TimesOnline (UK) piece is a good reminder of the shift in how we are spending money. We’re convinced that amassing a ton of money doesn’t lead to happiness, nor does splurging on a really nice car. It’s an experience economy, now, which means we pay for unforgettable moments or extravagant leisure activities. We’re living longer, picking up new skills, exploring new cultures. Big opportunities await companies ready to provide extraordinary experiences.