Branding and a strong, unified identity to present the market matters for big companies. It doesn’t matter for start-ups. Especially when there’s a lot of relationship based selling or in-person interactions with prospects, trying to craft a unique “brand” is silly. In the start up phase, the company is responding to customer needs and growing organically through additional modules or services. It is totally natural for a company to get in the door with X, the customer is pleased, so they say “Gee, can you do Y?” Typical entrepreneur response (me included!): “Oh man, is this going to fit with our tagline/mission statement/vision/brand/identity?” Who gives a shit? If they’ll pay for it, then you are continuing to build the lock-in effect, you are continuing to gartner good customer feedback, and you are continuing to grow a client base. There should be a business model in there somewhere, but that’s a distinct issue from vision/branding. Worry about that crap later.
Get Infrequent Email Updates
- Awesome to have 75 of our founders gathered this weekend at the edge of Yosemite for our Founder Retreat. So beauti… https://t.co/yNVyi7l7LX, 5 hours ago
- @patrickc If only blog posts existed..., Oct 11
- RT @ezraklein: We live in a dystopic speculative fictionnovel about the dangers of an entertainment-obsessed culture erasing the l… https://t.co/eup9eDfwtw, Oct 11
Subscribe to BlogGet posts sent to you by email when they're published.